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Join us for an exclusive webinar hosted by McKinsey and the World Federation of the Sporting Goods Industry (WFSGI) as we unveil the 5th edition of the annual report “Sporting Goods 2025 – The New Balancing Act: Turning Uncertainty into Opportunity.” Over the past year, the sporting goods industry has faced economic volatility, geopolitical tensions, and changing consumer behavior. Slowing growth forecasts are pushing executives to focus on both revenue growth and productivity improvements. Our research identifies key themes and trends: a widening activity gap, the rise of challenger brands, and the resurgence of in-person fitness and live sporting events. As we look to 2025, companies can thrive by balancing growth and productivity, engaging consumers, and emphasizing authenticity. Secure your spot by registering today!